Should my company have an app?

Mobile App Business Web Needs

One would think creating an app would be a no-brainer, but is it? What thoughts and considerations should be given before making this decision? How can the soon to be created app be properly utilized to fulfill business goals and objectives? People like Nick D’Aloisio selling their app to Yahoo for $30 … Continue reading

What you are saying is not always what other people hear

Communicating Business Web Needs

Remember the old game telephone? Why does the message get distorted as it passes from person to person. Different studies show that the average american can say between 100 – 180 words per minute. The extension course at missouri.edu  claims the average american speaks at a rate of about 125 … Continue reading

Customer Retention

Customer Retention Business Web Needs

Why does Best Buy, Barnes and Nobles, Staples, and Regal movie theaters offer a rewards program.  Isn’t it weird that Vons requires you to register an email address to get discounts and not require you to purchase the discount card?  How do the Casinos make money when they give you … Continue reading

Marketing

Marketing Business Web Needs

Marketing is one of the most misunderstood subjects in business.  Running an advertisement is not your marketing, it is one part.  Marketing involves more than most people understand.  To break it down simply, marketing is identifying who you want to reach and getting a reaction.  The intention behind it should … Continue reading

Products and Services

Products Business Web Needs

Locating products or services is a skill.  Many people have a problem determining what to sell when they think about starting a business.  Here are some important questions to ask: What would you like to sell? What benefit do you want to provide to people? What are you interested in? … Continue reading